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	<title>Unsafe at Any Size &#187; research</title>
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	<link>http://www.unsafeatanysize.com</link>
	<description>Life after losing 100 lbs</description>
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		<title>Food Addiction</title>
		<link>http://www.unsafeatanysize.com/2010/03/06/food-addiction/</link>
		<comments>http://www.unsafeatanysize.com/2010/03/06/food-addiction/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 02:29:39 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[research]]></category>
		<category><![CDATA[food addiction]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[sugar]]></category>

		<guid isPermaLink="false">http://www.unsafeatanysize.com/?p=610</guid>
		<description><![CDATA[There was a great panel discussion on KQED&#8217;s Talk of the Nation that is definitely worth a listen.  Two of the panelists discussed research in rats that indicate that sugar is addictive, in a similar manner though milder than alcohol and other addictions.  The third panelist discussed Buddhism and conquering food addiction, which I found [...]]]></description>
			<content:encoded><![CDATA[<p>There was a great panel discussion on KQED&#8217;s <a href="http://www.kqed.org/epArchive/R201003031000" target="_blank">Talk of the Nation</a> that is definitely worth a listen.  Two of the panelists discussed research in rats that indicate that sugar is addictive, in a similar manner though milder than alcohol and other addictions.  The third panelist discussed Buddhism and conquering food addiction, which I found less compelling.</p>
<p>The upshot was that our foods contain more sugar than ever, and it&#8217;s harder to get sugar out of our environment.  Eating sugar does help us feel better for a short amount of time, but ultimately an addictive cycle sets in that requires us to eat more sugar to get the same effect.  And sugar substitutes might produce the same effects.</p>
<p>It&#8217;s taken me a loooong time to pull out of my sugar addiction; really, I can&#8217;t say that I have totally.  But it&#8217;s a far cry from what it used to be.  I used to make homemade fudge (and it was damn good!).</p>
<p>Making my own food has definitely helped; I&#8217;m not getting a dose of corn syrup at every meal.  But I still want some sugar after lunch, and I usually have a Skinny Cow bar after dinner.  Not much, but I wonder if I&#8217;m keeping the addiction alive.</p>
<p>How do you deal with sugar?</p>
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		<item>
		<title>Tripping Ourselves Up</title>
		<link>http://www.unsafeatanysize.com/2009/10/20/tripping-ourselves-up/</link>
		<comments>http://www.unsafeatanysize.com/2009/10/20/tripping-ourselves-up/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 19:54:24 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[research]]></category>
		<category><![CDATA[brain]]></category>
		<category><![CDATA[will power]]></category>

		<guid isPermaLink="false">http://www.unsafeatanysize.com/?p=518</guid>
		<description><![CDATA[We have such great intentions.  Eat well!  Exercise! But somehow, those good intentions sometimes fly out the window.  Eat well!  But that brownie looks so good.  Exercise!  But it&#8217;s more fun to watch TV. Why do we trip up?  Why can&#8217;t we follow through?  Are we just weak people who can&#8217;t make up our mind? [...]]]></description>
			<content:encoded><![CDATA[<p>We have such great intentions.  Eat well!  Exercise!</p>
<p>But somehow, those good intentions sometimes fly out the window.  Eat well!  But that brownie looks so good.  Exercise!  But it&#8217;s more fun to watch TV.</p>
<p>Why do we trip up?  Why can&#8217;t we follow through?  Are we just weak people who can&#8217;t make up our mind?</p>
<p>Actually, we&#8217;re many different people, according to an article, &#8220;<a href="http://www.theatlantic.com/doc/200811/multiple-personalities">First Person Plural</a>&#8221; by Paul Bloom in the November 2008 <em>Atlantic</em> (yes, you read that right, I&#8217;m a little behind).</p>
<p>According to Bloom, the reason why it often feels like we are at war with ourselves is because we are.  Instead of a unified &#8220;I&#8221; who makes decisions and then acts on them, we have a multiplicity of selves who are constantly jostling.  One self may say, &#8220;no more brownies!&#8221;, but another self may say, &#8220;ooo, but brownies are many kinds of awesomeness, and there is one right here.&#8221;</p>
<blockquote><p>Drawing on the research of the psychiatrist George Ainslie, we can make sense of the interaction of these selves by plotting their relative strengths over time, starting with one (the cake eater) being weaker than the other (the dieter). For most of the day, the dieter hums along at his regular power (a 5 on a scale of 1 to 10, say), motivated by the long-term goal of weight loss, and is stronger than the cake eater (a 2). Your consciousness tracks whichever self is winning, so <em>you</em> are deciding not to eat the cake. But as you get closer and closer to the cake, the power of the cake eater rises (3 … 4 …), the lines cross, the cake eater takes over (6), and that becomes the conscious <em>you</em>; at this point, you decide to eat the cake. It’s as if a baton is passed from one self to another.</p></blockquote>
<p>Furthermore, these selves may try to self-bind, meaning they try to prevent other selves from getting ahead by setting things up against them.  For example, a healthy eating self might try to prevent the compulsive eater self from getting the upper hand by throwing away the brownies, or not walking by the bakery with brownies.  If the healthy eating self is really sharp, it would probably refrain from writing or reading about brownies.</p>
<p>So if each of us is actually a multiplicity of selves, some thinking long-term and some thinking just as far as the brownie in front of us, how do we win?  The answer is to do as much self-binding as we can.  Make it hard for that brownie eater to get what it wants, and use productive self-talk to keep that long-term thinking self on top.</p>
<p>Does this kind of research help you stay focused?</p>
<blockquote></blockquote>
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		<item>
		<title>Why We Need Recess</title>
		<link>http://www.unsafeatanysize.com/2009/09/17/why-we-need-recess/</link>
		<comments>http://www.unsafeatanysize.com/2009/09/17/why-we-need-recess/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 14:52:34 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[exercise]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[brain]]></category>
		<category><![CDATA[recess]]></category>

		<guid isPermaLink="false">http://www.unsafeatanysize.com/?p=444</guid>
		<description><![CDATA[Did you know that exercise is not only good for your body, but for your brain, too?  In Tara Parker-Pope&#8217;s Well blog, she outlines the research on both animals and people that shows that aerobic exercise improves cognitive function. It makes intuitive sense: the brain is an organ, and increased blood flow to it will [...]]]></description>
			<content:encoded><![CDATA[<p>Did you know that exercise is not only good for your body, but for your brain, too?  In <a href="http://well.blogs.nytimes.com/2009/09/16/what-sort-of-exercise-can-make-you-smarter/" target="_blank">Tara Parker-Pope&#8217;s Well blog</a>, she outlines the research on both animals and people that shows that aerobic exercise improves cognitive function.</p>
<p>It makes intuitive sense: the brain is an organ, and increased blood flow to it will help it work.  But how many of us &#8220;knowledge workers&#8221; spend our days on our tushies, getting the bulk of our exercise walking from the parking garage to the office elevator.</p>
<p>Kids intuitively know that they need to move their bodies, and get squirmy when asked to sit for too long.  My kids (twins in 1st grade) get THREE recesses in school.</p>
<p>As we get older, we lose sight of our real physical need to move our bodies, thinking of it as a nice-to-have or something we do when we have time (which is never) as we sit and sit and sit in front of our computers (yes, I&#8217;m talking to you!).</p>
<p>Yes, my job is important, and I&#8217;ll do it even better if I take a few 10 minute walking breaks.  My exercise classes aren&#8217;t only an investment in my appearance (which frankly I gave up on so long ago it&#8217;s hard to consider it again) but in my ability to be smart and work smart.</p>
<p>So how about you?  Have you taken a recess today?</p>
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		<title>Salon Interview with Dr. David Kessler</title>
		<link>http://www.unsafeatanysize.com/2009/06/19/salon-interview-with-dr-david-kessler/</link>
		<comments>http://www.unsafeatanysize.com/2009/06/19/salon-interview-with-dr-david-kessler/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 18:26:03 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[research]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Kessler]]></category>
		<category><![CDATA[overeating]]></category>

		<guid isPermaLink="false">http://www.unsafeatanysize.com/?p=167</guid>
		<description><![CDATA[Great interview in Salon with Dr. David Kessler, author of The End of Overeating.  In this interview, he discusses how people who have problems overeating have problems with hyperpalatable foods&#8211;foods designed to be like &#8220;adult babyfood&#8221; as he calls it&#8211;because of their heightened reactions to environmental cues.  Ambivalence about the food creates a preoccupation, heightening [...]]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://rcm.amazon.com/e/cm?t=unatansi-20&#038;o=1&#038;p=8&#038;l=as1&#038;asins=1605297852&#038;fc1=000000&#038;IS2=1&#038;lt1=_blank&#038;m=amazon&#038;lc1=0000FF&#038;bc1=000000&#038;bg1=FFFFFF&#038;f=ifr" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe><br />
<a href="http://www.salon.com/env/feature/2009/06/18/overeating/" target="_blank">Great interview in Salon</a> with Dr. David Kessler, author of <em>The End of Overeating</em>.  In this interview, he discusses how people who have problems overeating have problems with hyperpalatable foods&#8211;foods designed to be like &#8220;adult babyfood&#8221; as he calls it&#8211;because of their heightened reactions to environmental cues.  Ambivalence about the food creates a preoccupation, heightening the reaction to the food once it&#8217;s eaten and setting the stage for the cycle to repeat itself.</p>
<p>He advocates rules to help dampen the ambivalence we feel around these foods.  I&#8217;ve tried that with success, setting rules for myself about what I eat; for example, I have a rule that I won&#8217;t eat the junk people bring in to work, and I work on reenvisioning it not as yummy, but as revolting.</p>
<p>He also discusses how it&#8217;s harder to resist these foods when we&#8217;re tired or stressed, and how we need to plan for these times.</p>
<blockquote><p>When we&#8217;re stressed, when we&#8217;re cued, the reward value of food increases. In some instances, we&#8217;re eating just to calm ourselves down. It&#8217;s very real.</p>
<p>What people need to do is to recognize what&#8217;s driving their behavior. It&#8217;s not that they can be perfect and never engage in that behavior, but if they know what&#8217;s driving that behavior, then they can at least take steps to plan for it and make it less harmful.</p></blockquote>
<p>It&#8217;s this last part I need to work on.  Anyone else read this book/interview and find it helpful?</p>
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		<title>The Obesity Epidemic</title>
		<link>http://www.unsafeatanysize.com/2009/06/01/the-obesity-epidemic/</link>
		<comments>http://www.unsafeatanysize.com/2009/06/01/the-obesity-epidemic/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 02:28:57 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[research]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Kessler]]></category>
		<category><![CDATA[obesity epidemic]]></category>

		<guid isPermaLink="false">http://www.unsafeatanysize.com/?p=114</guid>
		<description><![CDATA[During the recent swine flu pandemic scare, many observers noted we would be doing a lot more toward improving public health if instead of wigging out on the swine flu we spent the same energy addressing the obesity epidemic.  I found the comparison between the two epidemics thought provoking.  The problem with the obesity epidemic [...]]]></description>
			<content:encoded><![CDATA[<p>During the recent swine flu pandemic scare, many observers noted we would be doing a lot more toward improving public health if instead of wigging out on the swine flu we spent the same energy addressing the obesity epidemic.  I found the comparison between the two epidemics thought provoking.  The problem with the obesity epidemic is that we know more people are getting fatter than ever, but do we really treat it like it is a public health issue?</p>
<p>If someone ends up with swine flu, do we blame her for not washing her hands enough?  Or for going to flu-infested areas?  No; we usually don&#8217;t blame people for diseases (unless it&#8217;s lung cancer, and even then we don&#8217;t say it out loud).  But the Obesity Epidemic is different.  Why?  Because you don&#8217;t catch obesity from sneezing (at least we don&#8217;t <em>think</em> so, but there might be an <a href="http://www.webmd.com/diet/news/20070820/obesity-virus-more-bigger-fat-cells" target="_blank">obesity virus</a>).  It might be caused by <a href="http://www.boston.com/news/nation/articles/2007/07/26/obesity_spreads_to_friends_study_concludes/" target="_blank">hanging around the wrong people</a> (because people <em>need</em> more reasons to ostracize the obese).</p>
<p>But we definitely know one reason why people become obese:  they eat more than their body uses.  Follow any article or comment thread, and sooner or later there&#8217;s some jerk who brings up that obvious fact, with the implication (if not outright statement) that obesity is a personal failure, and the cause of the disease is a lack of willpower, laziness, gluttony, fill-in-your-favorite vice.</p>
<p>So if obesity is caused by individuals lacking willpower, how can it be an epidemic?  We can either believe that we are going to nutritional hell in a handbasket because people are weaker and more ignorant today <a href="http://www.cdc.gov/obesity/data/trends.html" target="_blank">than they were twenty years ago</a>, or we have to believe that there really is something more to obesity that makes it a little less a matter of individual willpower and a little more about how our society has changed.</p>
<p>We&#8217;ve been tinkering around the edges of this kind of thinking when we try things like <a href="http://health.usnews.com/articles/health/healthday/2008/09/12/banning-soft-drinks-in-schools-has-small-impact.html" target="_self">banning soft drinks in school</a> or <a href="http://www.slate.com/id/2196397/" target="_blank">limiting fast food restaurants</a>, but this kind of action strikes many (including me) as faintly ludicrous.  Don&#8217;t want it?  Don&#8217;t drink it!  Don&#8217;t prevent other people from getting those drinks just because you&#8217;re fat.</p>
<p><iframe src="http://rcm.amazon.com/e/cm?t=unatansi-20&#038;o=1&#038;p=8&#038;l=as1&#038;asins=1605297852&#038;fc1=000000&#038;IS2=1&#038;lt1=_blank&#038;m=amazon&#038;lc1=0000FF&#038;bc1=000000&#038;bg1=FFFFFF&#038;f=ifr" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe></p>
<p>My thinking on the wisdom of limiting access has changed by reading The End of Overeating.  Taking Control of the Insatiable American Appetite by David A. Kessler, MD.  A former commissioner of the FDA, he was also the dean of the medical schools at Yale and the University of California, San Francisco.  Despite all of this expertise, he too has had problems controlling his weight, so it&#8217;s clear it&#8217;s not being stupid or misinformed that is causing his problem.</p>
<p>His approach is to look at the marketing forces that figuratively pushes food on people (and I mean &#8220;pushing&#8221; in the drug-using sense).  Food is deliberately made irresistible and habit-forming, a trap for those who are prone to it.  Although there are larger forces that are making sensible eating difficult, he promotes the solution to the conditioned hypereating pushed by these companies to not be banning such foods, but to take steps to make eating a conscious activity.</p>
<p>Naturally, there&#8217;s a lot more to it than that&#8230;  If you don&#8217;t want to wait for my future posts on it I&#8217;d recommend getting and devouring (figuratively) this book.</p>
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		<title>Deep Cravings</title>
		<link>http://www.unsafeatanysize.com/2009/05/15/deep-cravings/</link>
		<comments>http://www.unsafeatanysize.com/2009/05/15/deep-cravings/#comments</comments>
		<pubDate>Fri, 15 May 2009 22:04:19 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[research]]></category>
		<category><![CDATA[addiction]]></category>
		<category><![CDATA[brain]]></category>

		<guid isPermaLink="false">http://www.unsafeatanysize.com/?p=83</guid>
		<description><![CDATA[Great article about addictions in the Harvard Magazine.  It would be worth reading  just for the story of how a researcher got zebra fish to crave cocaine.  The article doesn&#8217;t discuss food addiction much, but does lump it in with other kinds of addiction: Some of my takeaways: Eat with someone.  Research shows more addictive [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-84" style="border: 1px solid black; margin: 5px;" title="food" src="http://www.unsafeatanysize.com/wp-content/uploads/2009/05/food.jpg" alt="food" width="103" height="128" />Great <a href="http://harvardmagazine.com/2000/03/deep-cravings.html#">article about addictions</a> in the Harvard Magazine.  It would be worth reading  just for the story of how a researcher got zebra fish to crave cocaine.  The article doesn&#8217;t discuss food addiction much, but does lump it in with other kinds of addiction:</p>
<p>Some of my takeaways:</p>
<ol>
<li>Eat with someone.  Research shows more addictive behavior when people are alone:<br />
<blockquote><p>Connections with other people interrupt the addictive cycle; they redirect attention away from the self-reinforcing feedback of the addictive activity that can quickly escalate to excessive levels.</p></blockquote>
<p>When we are with a group, the norms of the group rule and all of a sudden it&#8217;s not acceptable to eat a pint of Ben &amp; Jerry&#8217;s (unless they are like me).</li>
<li>Ask for help:  According to clinical instructor in psychiatry Stephen Bergman &#8217;66, M.D. &#8217;73,<br />
<blockquote><p>&#8220;All addictions feed the ego, the self. The ego is insatiable. If you are into your ego, you can never<br />
get enough&#8211;not enough drugs, sex, money, alcohol, relationships, not enough anything. Enough, that is, to feel &#8216;not bad.&#8217; Many of these people don&#8217;t like it if they have to be in a room by themselves for a while. In 12-step programs, those who recover do it by asking for <em>help. </em>The connection has to change, from the self to a <em>we. </em>The only thing that helps is getting beyond yourself.&#8221;</p></blockquote>
<p>Some of us do that when we join programs like Weight Watchers. George Vaillant, M.D. and professor of psychiatry at Harvard, finds that having accountability, an external superego, helps.</li>
<li>Find a behavior that&#8217;s not so bad for you:<br />
<blockquote><p>&#8220;Say a drinker goes to Alcoholics Anonymous, sobers up, and starts drinking a lot of coffee and smoking cigarettes,&#8221; [Vaillant] says. &#8220;Then he quits smoking, by chewing the erasers off pencils and overeating, so he gains weight. Now his problem is obesity, so he winds up hanging around Overeaters Anonymous and drinking a gallon of water a day. It&#8217;s what teachers call &#8216;redirecting.&#8217; You may not be able to stop two four-year-olds from fighting, but you can say, &#8216;Let&#8217;s go get ice cream cones.&#8217;&#8221;</p></blockquote>
<p>Speaking as a mother of twin five-year olds, this analogy speaks to me!  Let&#8217;s go get ice cream cones!  No, wait&#8230;</li>
</ol>
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		<title>Don&#8217;t Think About the Marshmallow!</title>
		<link>http://www.unsafeatanysize.com/2009/05/11/dont-think-about-the-marshmallow/</link>
		<comments>http://www.unsafeatanysize.com/2009/05/11/dont-think-about-the-marshmallow/#comments</comments>
		<pubDate>Tue, 12 May 2009 00:02:59 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[binge]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[will power]]></category>

		<guid isPermaLink="false">http://www.unsafeatanysize.com/?p=62</guid>
		<description><![CDATA[The secret of self-control?  Distraction, according to a recent article in the New Yorker and also the topic of a podcast from Radiolab.  The article discusses the research of Dr. Walter Mischel, who devised a diabolical test for preschool kids.  He let the kids pick a treat, and then told them they could ring a [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-64" style="margin: 5px;" title="Marshmaillow" src="http://www.unsafeatanysize.com/wp-content/uploads/2009/05/382590roasted-marshmallow-on-a-stick-posters-150x150.jpg" alt="Marshmaillow" width="150" height="150" />The secret of self-control?  Distraction, according to a <a href="http://www.newyorker.com/reporting/2009/05/18/090518fa_fact_lehrer?currentPage=all" target="_blank">recent article in the New Yorker</a> and also the topic of a <a href="http://blogs.wnyc.org/radiolab/2009/03/09/mischel%E2%80%99s-marshmallows/" target="_blank">podcast from Radiolab</a>.  The article discusses the research of Dr. Walter Mischel, who devised a diabolical test for preschool kids.  He let the kids pick a treat, and then told them they could ring a bell to have the researcher give them one right away, or if they could wait fifteen minutes they could have two.  Naturally, most kids gave in after a few minutes&#8211;some didn&#8217;t even bother to ring the bell&#8211;but some were able to wait.</p>
<p>The other results of the research are just fascinating about how the ability to delay gratification at such an early age correlated to academic success later in life.</p>
<p>But most interesting for those of us who would have not only have taken the marshmallow but would have tried to finangle the other two as well was that Mischel figured out the kids who were most successful were those who distracted themselves from the treats</p>
<blockquote><p>Instead of getting obsessed with the marshmallow—the “hot stimulus”—the patient children distracted themselves by covering their eyes, pretending to play hide-and-seek underneath the desk, or singing songs from “Sesame Street.” Their desire wasn’t defeated—it was merely forgotten. “If you’re thinking about the marshmallow and how delicious it is, then you’re going to eat it,” Mischel says. “The key is to avoid thinking about it in the first place.”</p></blockquote>
<p>Furthermore, Mischel was able to teach kids ways of delaying gratification, such as having them imagine the mashmallow was a picture and wasn&#8217;t really real.</p>
<p>If kids can learn this, so can we.  Right?</p>
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		<title>Newsflash: Science Says We Eat Too Much</title>
		<link>http://www.unsafeatanysize.com/2009/05/08/newsflash-science-says-we-eat-too-much/</link>
		<comments>http://www.unsafeatanysize.com/2009/05/08/newsflash-science-says-we-eat-too-much/#comments</comments>
		<pubDate>Fri, 08 May 2009 17:52:45 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://www.unsafeatanysize.com/?p=43</guid>
		<description><![CDATA[According to the European Congress on Obesity, Americans are fatter because we eat too much, not because we don&#8217;t exercise enough. Apparently, they came to this stunning conclusion with Deep Research, which: is the first to examine the question of the proportional contributions to the obesity epidemic by combining metabolic relationships, the laws of thermodynamics, [...]]]></description>
			<content:encoded><![CDATA[<p>According to the European Congress on Obesity, Americans are fatter because we eat too much, not because we don&#8217;t exercise enough.</p>
<p>Apparently, they came to this stunning conclusion with Deep Research, which:</p>
<blockquote><p>is the first to examine the question of the proportional contributions to the obesity epidemic by combining metabolic relationships, the laws of thermodynamics, epidemiological data and agricultural data.</p></blockquote>
<p>You don&#8217;t mess with the laws of thermodynamics!</p>
<p>According to this article, they crunched how many calories adults use, how many children need, and then figured out how much we&#8217;re actually eating.  Which, apparently, is too much.</p>
<p>What this research can&#8217;t tell us is WHY we eat too much.  I don&#8217;t think it&#8217;s because we&#8217;re more gluttonous or weak in 1970, which was the baseline for this study.</p>
<p>Now, I don&#8217;t have data on &#8220;metabolic relationships, the laws of thermodynamics, epidemiological data and agricultural data,&#8221; but I have a few ideas:</p>
<p>1.  It&#8217;s there.  If someone puts out a plate of sugary <span style="text-decoration: line-through;">crack</span> treats near my desk, I&#8217;m all over it.  If it&#8217;s not there, I&#8217;m not tempted.  I have actually moved treats down the hall and away from me to keep them away.  Yes, I should have the willpower to resist, but who wants to have to resist all the darn time?  It gets tiring.</p>
<p>2.  It&#8217;s unnaturally good.  Food isn&#8217;t supposed to be this sweet and tasty.  Back in the day, you had to fight the bees for honey.  Nobody was ever tempted to gorge on turnips and rutabegas.  Food nowadays is hyper processed so it hardly resembles food we evolved to eat.  Fifty years isn&#8217;t enough time to evolve the resist-the-twinkie gene.</p>
<p>3.  Marketing works.  Companies pay for marketing because it works.  It persuades us that something is tasty, convenient, <em>necessary</em>.  With marketing, food is always there even when it isn&#8217;t.</p>
<p>4.  Agribusiness needs us to eat more.  It&#8217;s hard to grow your business when people only need to eat so much.</p>
<p>5.  Times are hard.  It feels good to eat.</p>
<p>I&#8217;m sure I&#8217;ve missed many reasons. . . any you can add?</p>
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